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GDES 3351 University of Minnesota
Text & Image

Spring 2018, Fall 2018, Spring 2019

Lead Instructor: Prof. Steven McCarthy

Course Description

GDES 3351, Text and Image, is a mid-level studio course in the graphic design program, with a focus on using images and type to communicate messages and information clearly, concisely and memorably. The course will build on typographic, compositional and imaging skills that students have started to develop in their earlier classes. All prerequisites are presumed to have been met.
    The class structure is almost exclusively studio-oriented and project-based. The hands-on “doing” of design will be supplemented with lectures, demonstrations, critiques, field trips and guests. Exposure to the technical aspects of graphic arts production for printing will supplement the creative and problem-solving exercises.

Objectives

  • to increase your facility with image and type composition
  • to strengthen your conceptual abilities in using image and type to communicate visually and verbally through the integration of form and meaning
  • to increase your technical facility in using various hardware and software to design and produce graphic works (this includes “low tech” and hand tools too)
  • to expose you to the technical processes inherent in the production of printed and electronic graphic works
  • to provide experiences in solving problems, and posing questions, in a variety of formats
  • to deepen the your awareness of visual media, including contemporary aesthetics through critical and analytical exercises